Stories

Six Strangers Chat In A Dark Room. When The Lights Turn On, They Can’t Believe Their Eyes

The moment some stranger sees you, his or her brain makes a thousand calculations: Are you someone to approach or to avoid? Are you friend or foe? Do you have status and authority? Are you trustworthy, competent, likable, confident, and so on.

Via UsualRoutine

6-people-sit

And these calculations are made at lightning speed — making major decisions about one another in the first seven seconds of meeting.

However, in this campaign ad run by Coca-Cola, the ‘seeing’ part is missing. They invited six strangers to sit in a dark room together. One-by-one, they share their stories with each other. When the lights come on, they are astonished. Their reactions are proof that “judging a book by its cover” is never a good idea.

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